Task

Holorace is a demo App we created especially to show the potential of this new creative service – a unique customer experience where traditional communication opens up to a new world of possibilities.

More infos on www.holorace.ch

Credits

Concept / Design / Animation: EFEX GmbH
Code / Implementation: Bitforge AG

The case is based on the Formula E Race in Zürich and can be adapted to any other event, offering a brand new way of storytelling to provide visitors with additional information.

Augmented Reality is a design-oriented communication tool which EFEX is now happy to offer its customers.