Task
Established in 1912, Fritz Studer AG is a market and technology leader in universal, external and internal cylindrical grinding as well as non circular grinding. With around 24,000 delivered systems, Studer has been synonymous with precision, quality and durability for decades.
Their briefing was to capitalize on the first animation in which the mascot was presenting the key features of a S11 grinding machine to introduce this new product.
Key visual elements have been reused, in order to ensure consistency.
